How to Market Your Law Firm to Potential Lateral Hires

Marketing is now part and parcel of what it means to be successful with lateral recruitment, especially in a marketplace where the most coveted prospects want to know why they should join your law firm and not the one down the street. Consequently, it’s up to you to devise ways to communicate your firm’s uniqueness. In order to effectively market your firm, you must first develop a plan to:

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