How Good Research Impacts Your B2B Marketing
The effectiveness of your marketing can make or break your sales, as well as make the difference between obtaining that coveted status of “industry leader” or being just one of “the other guys.”…
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How to Effectively Nurture Your B2B Leads
As inbound marketing continues to become ubiquitous with generating leads, and ultimately revenue, the importance of a lead nurturing strategy also becomes more evident. The goal of any marketing and sales departments is to turn leads into paying customers — and lead nurturing is a successful way of doing so. But what is lead nurturing, and how do you it productively?
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