Beer Tastes Better When it Sounds Better

How to get a competitive edge on your products with audio

Sound influences our perception of a product’s quality.

Unaware that sound molds our perception of food and drinks, we actually eat with all our senses. You won’t feel the same way if your food looks awful on your plate or if the textures seem weird inside your mouth.

But when it comes to sound, we are even less conscious of how it affects our food experience.

And as marketers, we can use this to our advantage.

Different cues help us determine the quality of a product.

How it looks, smells, and tastes will help us differentiate one item from another.

But do we use sound cues for product assessments?

New tennis balls make a completely different sound from old ones. Any tennis player will easily tell you the difference. A plumber will tell you the state of a pipe based on its sound. Musical instruments are mainly rated on their quality of sound.

But food and beverages?

We don’t usually use sound cues to assess their quality.

At least not consciously.

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