BONUS AI Marketing Tool!

In the second half of this guide, you’ll see a shortlist of names helping marketing teams with Facebook Ads. First, we’ll discuss how is this technology used in the industry in the first place and what’s its wider application?

Budget and Targeting

Every year, the solutions in this market seem to improve a little bit more.

Ad Platforms

Although you may not realize it, Facebook itself already uses AI. What’s more, it plays a role with advertising marketplaces, third-party networks, ad exchanges, and in lots of other environments. Even if these platforms don’t explain their use of AI, it still controls who sees our ads, how our budget is used, how one ad appears over another, and the overall efficacy of campaigns.

Ad Creation

Even with the ad creation stage, there’s some streamlining that comes from using AI. Using Facebook as the perfect example again, there are artificial intelligence systems in place to help advertisers create not just the ad copy but also the variations quickly and more efficiently.

Moving away from Facebook, other third-party services are using this sort of technology to write copy on the behalf of advertisers. For those who lack the creative juices, they can take advantage of these tools to get ad copy written for them. Over time, the AI learns the best language for your audience and continually improves. If you’re willing to invest this time, many advertisers have found ad creation AI useful.

Ad Management

Alternatively, it might be that you want to use AI for the management of your ad campaigns. If you want to retain control of all decisions, or perhaps the size of your strategy isn’t big enough for full automation, some AI tools will assess the performance of campaigns and suggest potential changes. Every so often, you receive insights for your ad groups without having to analyze and delve into the statistics yourself.

AI can help across the different areas of a Facebook Ads strategy, but how do you get started? Well, it begins by identifying the needs of your business. While some companies will need small levels of assistance, others will need artificial intelligence solutions across the whole ad journey. Here are a couple of the most important considerations:

As promised, we’re going to finish with some examples of AI tools. These are great places to start the search for your own AI needs!

As a campaign management tool, Zalster will learn from your campaigns to effectively improve the performance of bidding, targeting, and other areas. The dashboard is incredibly easy to follow, and there are integration opportunities with Slack. However, the main reason we included this service in our list is because of its advanced A/B testing facilities. You can create a host of ads and Zalster will compare performance between them.

Rather than basing all decisions on conversion, Zalster will assess multiple data points, such as ‘add payment information’. Unfortunately, the downside to this AI tool is that it doesn’t really help those who want website clicks and reach — their main goal is to maximize conversion.

Finally, it’s possible to get live updates on campaigns whenever you need them through Reveal Bot. After integrating with Slack, your marketing team gets reports directly to their account showing clicks, reach, impressions, and more. Another unique benefit Reveal Bot provides is the ability to pause an underperforming ad without even leaving Slack — being able to cut the supply of funds to poor ads quickly without logging into a different platform saves both time and money.

If you want to try this tool, you don’t need to spend a cent; just use the free trial. You can then decide whether the automation, unlimited reports, and alerts are worthwhile for the fee afterward.

Long story short, Trapica.

Why did we choose Trapica? Well, for a few reasons:

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